Why I Love Film - #5

There seems to be a pattern with this series in that every other one is n(ot) s(afe) f(or) w(ork). So in keeping with that coincidental pattern, this one is pretty family friendly. Enjoy with the kids.

It would make sense to assume that a film's advertising has a lot to do with the anticipation of said film. That's just logic. So, it would make sense to also assume that there are certain advertising ventures that have stayed with filmgoer's over the years. Some are tacky, sure - like United 93's senselessly tacky For Your Consideration ad -

sure.

Great film, but not exactly something I, or anyone I know, would consider relevant past 2006. One of two September 11th movies that came out that year (the other being Oliver Stone's surprisingly calm World Trade Center) but this film got all the attention. It's more focused than Stone's, but both are about specific events from that terrible day. Not just that day. Yes, a film can matter. But, a film that matters doesn't presume its importance and just unfolds over time. This came, missed a Best Picture nomination, and went. 

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In Theaters This Weekend

You'll have to forgive the semi-late posting of this, but I'm dealing with a ripped open fingertip while typing this. Note that the wound is covered and I'm not bleeding all over my precious laptop. But, since all is held together by glue (quite literally), we can bask in the glory of the films opening this weekend - Rango - the Johnny Depp animated flick from Gore Verbinski, The Adjustment Bureau - a Matt Damon thriller, Beastly - Alex Pettyfer and Vanessa Hudgens' take on Beauty and the Beast... with Mary-Kate Olsen, and Take Me Home Tonight - Topher Grace's trip back to '88.

This makes me laugh. So hard. 

More after the cut --