So important, in fact, that I stopped what I was currently writing to share this with all of you - this is, without a doubt, the best awards moment of the year. Not since the "Not since [...]" campaign for Toy Story 3, nor the audacious "why the hell not" campaign for Zack Snyder's Legend of the Guardians: The Owls of Ga'Hoole, has one advertisement taken me so far aback and made me think "You know what? Okay. Yes."
This, ladies and gentlemen, is my favorite thing of the season -