The Importance of Jackass 3D

So important, in fact, that I stopped what I was currently writing to share this with all of you - this is, without a doubt, the best awards moment of the year. Not since the "Not since [...]" campaign for Toy Story 3, nor the audacious "why the hell not" campaign for Zack Snyder's Legend of the Guardians: The Owls of Ga'Hoole, has one advertisement taken me so far aback and made me think "You know what? Okay. Yes."

This, ladies and gentlemen, is my favorite thing of the season -

My favorite FYC ads so far

This has been a fabulous year for the annual For Your Consideration sweep over Hollywood, provided by the internet and, of course, Daily Variety. Some of my favorites so far?


FYC - Best Actor: Leonardo DiCaprio - Shutter Island

My personal favorite, so far. 

I'm not talking about the performance itself or anything, rather the art that is the FYC ad. To me, it's as crucial a form as the Criterion artwork, though for different reasons. I love the multi-page format and the shot of Martin Scorsese in the lower right. That, and the lovely Michelle Williams (who deserves her own FYC for the film) is featured. 

FYC - Best Picture: Toy Story 3

A-damn-men.

"Not since..." is probably my favorite marketing tool in a long time. And it makes complete sense. Not since Shakespeare in Love has a comedy won, not since The Lord of the Rings: The Return of the King has a billion dollar movie won... The catch is, this film actually deserves these comparisons. But, keeping personal feelings at bay, I love the style of the poster. One of the funnier moments in the movie, a semi-mockery of the epicness its tag evokes, and... it's the monkeys. It's all about the monkeys. 

FYC - Best Animated Feature: Legends of the Guardians: The Owls of Ga'Hoole

I know, right?

I have nothing to say about the ad. I don't even really like it. I just think it's awesome that they're pushing the film. Go, Zack Snyder. Go.

Share some of your favorites! I'll post some more as I find ones that stand out to me.